The State of Martech Implementation Benchmark Report

Developed in partnership with GNW Consulting and Demand Metric, The State of Martech Implementation 2025 analyzes insights from over 200 industry leaders to reveal what separates high-performing organizations from those that fall short. The report explores how strategic planning, cross-functional alignment, and strong leadership engagement drive Martech success, and where costly failures most often occur.

Key findings include:

• 68 % of failed Martech implementations experience campaign delays, and 53 % see increased costs and lower productivity.
• Change management (57 %) and cross-functional misalignment (49 %) are the top causes of project failure.
• Executive involvement matters: successful rollouts were more than 30 % more likely to involve C-suite and VP leaders in vendor selection and ROI accountability.
• Training and enablement investments (60 %) are the strongest predictors of long-term adoption and performance.
• Organizations that engage external consulting expertise (57 %) are significantly more likely to achieve ROI within six months (58 %).
• The top lessons from failed rollouts: the need for post-implementation monitoring (72 %) and ongoing training (66 %) to sustain results.

The report concludes with a practical five-step Action Plan for Martech Success—covering how to define measurable KPIs, drive stakeholder alignment, engage expert partners, and maintain continuous improvement after go-live.

👉 Download the full report to explore detailed benchmarks, lessons learned, and actionable recommendations to help your organization maximize Martech ROI.

If you’re ready to conduct your own research to benchmark your Martech performance, evaluate digital maturity, or uncover new opportunities for growth, visit INSIGHTS™ by Demand Metric to learn how we help organizations turn data into strategy and sustainable success.