Communications Touch Point Diagram

Resource Overview

A tool to create a visual diagram of your communication strategy with new clients and/or customers.
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Your Problem

You are trying to create a visual diagram of your communication strategy with new clients and/or customers. You need to consider key elements when analyzing the way your company communicates with new clients, and are required to share with your team a visual representation of the strategy you currently follow.

Our Solution

We created a tool to present visual diagrams of your communication strategy with new clients and/or customers. In this touch-point diagram, we present the customer stage, touch points, and data since the purchase.

In this template an example is presented of a client who recently made a purchase, and we discuss where touch points occurred and we summarize the details of each event. By utilizing this tool, you will be provided with an easy way to share your communication strategy.

Key Benefits

  • visual representation of your communications strategy
  • provides a sample of the client lifecycle
  • maps customer contact points
  • easy to use Excel format
  • save time on formatting

 

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)