Tradeshow tools are important. When we talk about these tools, we're referring to the select tools an events manager needs in order to pull off a successful show.

In the end, the most important part of a tradeshow is that it makes the best possible impression and brings in the largest return on the investment. In order for this to occur, it is important that a company have an effective tradeshow metrics program to track and analyze tradeshow information.

By Jerry Rackley

School is in session at Demand Metric. Today, we announce DM University, the newest and most in-depth resource developed to meet member needs. DM University course offerings are free for Analyst, Executive and Team members, but are available to anyone who wants to take marketing training online and on-demand.

Although thinking of a social media strategy workbook may make you feel like you are back in university, this resource can help your business succeed online.

Even if your business has been around for decades, you should not underestimate the importance of social media. Countless social media strategy examples exist today of how companies have successful utilized these new platforms.

People now understand that social media is here to stay. In fact, we have only begun to see the impact it has had on society.

A social media channel checklist is beneficial for a number of reasons. First, it makes it easier for you to plan which types of social media channels you would like to incorporate into your business plan.

Inevitably, when a large project is undertaken time and money are used inefficiently. Many of the tasks within the project that are tackled can wait and the more important tasks remain yet to be completed.

When tasks within a project aren’t finished in a timely manner, money is often wasted. This is why it is good practice to utilize a project management tool in order to prioritize your work.

If your company isn't very active in the social media scene, your company may want to consider a social media capabilities assessment. The reason is that is important that you are taking the right steps with social media.

Completing a project with a multiple individuals can be exhausting. When embarking upon this, it is important to have effective communication among all groups so that everyone is on the same page.

There are many social media metrics tools in the market. Very like each one promises they have the best combination of metrics for your company and product.

Web advertisers understand that keywords are important. A keyword is a word or phrase that serves as a popular search term on the internet. If you want to make a certain product visible on the internet, it is important to understand the relevant keywords and to include them in your marketing campaign.