Demand Metric research shows that the adoption of Account-Based Marketing (ABM) is on the rise. B2B marketers have always sought more precise ways to reach target accounts, and that outcome is the promise of ABM.
Are your emails not performing up to par?
We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you stack up against your peers.
Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
In corporate marketing, there are a number of factors associated with the tracking and reporting of a marketing campaign. These factors are often referred to as marketing performance metrics.
