The advent of internet has changed the way people approach the past. Increased access to high-speed internet and the popularity of social media has forced marketing managers to rethink their conventional strategies, in part because more than 239 million Americans will have access to the Internet by the end of 2012. Close to two-thirds of web users will use some form of social networking this year.

The terminology that most marketing professionals use to evaluate the effectiveness of a marketing strategy is known as marketing performance measurement. By focusing on key factors such as business goal metrics, marketing activity alignment, and strategies, a company can effectively measure how well or how poorly a marketing campaign is working. Using a marketing measurement assessment tool will help you to create a framework metrics so you can monitor the level of your marketing performance.

Marketing is a complex process, to say the least. It is not limited to advertising and promoting a product to businesses. In fact, marketing managers can spend years developing strategies for a project.

To begin developing a marketing strategy, a manager must start by understanding the market and the needs of the population. An individual would then come up with ways in which the products and tools will benefit the population. Marketing personnel also choose the right avenues to market the product, and they then generate leads and follow-up with them.

In the fields of marketing and sales, the collection of various media in order to support the sale of a company’s products is referred to as marketing collateral. The purpose of these sales aids is to simplify sales efforts and to make it more effective.

The ultimate goal of every for-profit organization is to generate revenue and improve profitability. Dynamic and effective marketing strategies have played an important role in the success of many businesses across the globe, and today, companies invest billions of dollars to develop their marketing plans. In fact, according to Mark Jeffery of Kellogg School of Management, successful companies spend 20 percent more than average on marketing when compared to low-revenue generating businesses which spend less than 4.4 percent of average.

These marketing initiatives involve:

Events management can be found in almost every industry in the world, primarily because in-person introductions are so important in business. When it comes to managing your event strategies, it is important to be able to streamline and utilize information at your disposal.

An event manager is a person who is responsible for organizing parts of a trade show, seminar or other event. In most instances, the event manager reports directly to the Director of Marketing or the Director of Operations. When something goes wrong during an event, all eyes look to this person for answers. Just a sampling of the duties an event manager has will provide you with an idea of how much responsibility comes with the job.

Companies relies on number of factors in achieving success, and one of the most important is marketing. However, many teams do not understand that to make marketing efforts more effective, they need to focus on improving marketing alignment. Marketing alignment is a term that refers to the way an overall marketing strategy aligns with a company's sales department, goals, and more.

Your business is a machine. Like any machine, it needs regular maintenance to continue operating at its best.

This is why a sales operations assessment is so important. It lets you open the hood and take a look at the way your sales department works, identifying which aspects are working well and which need to be tweaked and modified. In short, it is the best way to ensure that you are not unnecessarily losing money.

Although technology has had a great impact on the business world, many managers continue to avoid using certain tools that can improve their companies. Dashboard metrics, as an example, are often thought of as complicated, difficult to manage programs. However, the truth is that they are easy to understand and deliver powerful, company-altering results. If you want to boost your company's bottom line and start getting real results, you owe it to yourself and your business to consider implementing dashboard metrics.