Many do not look forward to the idea of pouring over numbers and determining the ROI of tradeshows. However, the process of justifying tradeshow expenses is important.

When you are evaluating numbers for a tradeshow ROI, there are certain tradeshow program tools you will need.

Social media measurement is increasing playing a larger role in today’s business planning.

Many may ask, what is social media measurement? Social media measurement occurs when your company takes an aggressive stance in monitoring media platforms (or channels) such as Twitter, Facebook, Foursquare, and Twitter, and then uses the data from these social networking platforms to build a comprehensive picture of its clients.

If you are looking for tools for shareholder analysis, there are many available In fact, the hardest decision for you may be figuring out where to start.

To begin, one thing important to keep in mind is that there isn't a fool-proof way to understand the interests and needs of your shareholders. Although it is possible to quantify the financial investment of a shareholder, there are many other factors that are challenging.