The Sales Enablement Virtual Summit is officially underway and we're off to a great start!
Why you can't miss this virtual event:
There’s a lot of talk about personalizing the buying experience and the reality is, it isn’t easy and engaging buyers is difficult. Today’s buyer does expect a better experience but sales organizations struggle to adapt.
Are you wondering what you can be doing to make your small team more effective and efficient at every stage of the funnel?
Technology is rapidly transforming the way business is conducted, and customers’ expectations and behaviors are changing just as fast. What do marketers do when “business as usual” is no longer an option? They innovate.
Anticipating and embracing the future of the marketing industry is essential to business growth. To help light your way, the ANA has created ANA Marketing Futures, a new portal that offers deep dives into a dozen important topics.
ANA Marketing Futures is designed to give marketers the insights and resources they need to master innovation, leverage cutting-edge trends, and position marketing as the vital element in their company’s future.
We encourage you to visit the ANA Marketing Futures hub and find inspiration for your brand’s next big idea.
Have you ever successfully completed a marketing campaign only to realize that you have no idea how you produced the results that you did? Applause to you if you can confidently say, “Yes.” For the rest of us, I can imagine that you shuffled your feet at that question and were begrudgingly forced to admit that you’ve experienced this moment.
Influencer-based marketing has become a go-to online marketing strategy and is essentially one of many marketing tools to grow your business. Influencers benefit your business in a plethora of ways – improve its reputation, boost the visibility of your content, generate additional inbound links and increase web traffic and conversion rates. You can unleash a lot of power with a relatively small amount of work. Here are four specific ways influencers can help significantly build your business:
(Note: this post was co-authored by Laura Patterson, President of VisionEdge Marketing, and Jerry Rackley, Demand Metric Chief Analyst) Long-term readers and followers of VisionEdge Marketing know that Laura’s husband is in construction. He completed an extensive apprenticeship early in his career, and as a contractor he is required to have a license. To keep his license, he must complete a minimum number of continuing education (CE) credits. This scenario is common in other professions as well.
Video is taking over the internet.
There’s no other way to put it, really. Every day, over 4 billion videos are watched on Facebook. Every month, over 6 billion hours of video are watched on YouTube. And by 2018, Cisco predicts that video will account for 80% of all web traffic.
We just can’t resist clicking play on that cute, triangular play button!
Wait, you already knew that, didn’t you? As a marketer, I’d bet that you’re already using video. After all, 90% of marketers are using video content as part of their tool kit.
