The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage.
Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
John Carter, Founder, TCGen Inc.
For technology companies, the growth and success of individuals (and the company) can be inhibited by poor communications. This can have deep implications for how your company interacts with customers, which can, in turn, impact your Product Development Strategy.
