Thank you for a great 2018! This year has been one for the books; full of new research, updated tools & templates, and last but not least...our new shared calendar and task management system.
The U.S. Census Bureau tells us that there are just under 30 million businesses operating in the United States. A frequently cited U.S. Commerce Department survey noted that eight out of ten new businesses close up shop within their first five years. Avoid roadblocks to growing your business and make it a point to put together a solid business plan – it can literally be the difference between success and failure.
There’s a saying: “nothing happens until someone makes a sale.” This observation has been attributed to various business luminaries, including former IBM CEO Thomas J. Watson, Peter Drucker and others. Regardless of who actually uttered these words, they are true. Having the most innovative product, the best location, the slickest website or any other perceived marketing advantage means nothing, until someone leverages these assets to create revenue. That person is almost always a sales representative. Corporate success ultimately comes down to making sales.
Is your business staring down a real need for speed? Consider agile marketing your next strategic go-to. No stranger to the marketing world, the term “agile” has long-since ensured stronger, more synced marketing teams, as well as offered an integrated means of prioritizing, scoping, and executing on deliverables.
As we close in on the end of the calendar year, many organizations are going through planning processes, including most marketing departments. Demand Metric has just released the 2018 Marketing Plan Presentation template. Year in and year out, this template has consistently been one of the most sought after resources in the Demand Metric library.
In the world of B2B marketing, demand generation occupies center stage. The expectations placed on this process, and those who manage it, are enormous. Marketers are constantly tuning the demand gen process to strike the right balance between the quality and quantity of leads it produces.
