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Building A Data Driven Website – Taking the Guess Work Out of Your Website

You’ve heard a lot about the need for a data-driven website…but where do you start?

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Conducting Successful Job Interviews With Interview Question Formats

Conducting a job interview for the first time can be overwhelming. It is important in the interview to stay objective and in control, and at the end of the day, what is most important is selecting the right candidate.

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Finding The Best Location For Event Management RFP

Planning events for your organization is challenging enough, so to make it easier on yourself we recommend you streamline the process of securing an event location. An RFP, or request for proposal, can do this by allowing vendors to come to you with their “bids.” The best way to do this is by downloading an event management RFP template and editing it to your organization’s specifications.

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Measuring a Marketing Campaign's Effectiveness With Marketing Performance Metrics

In corporate marketing, there are a number of factors associated with the tracking and reporting of a marketing campaign. These factors are often referred to as marketing performance metrics.

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Financial Resources Needed For Operating A Business

Financial resources are funds specifically allocated for specific functions in a company. These resources can include mortgages, bank loans, government grants, and any other funding used for company purposes. When revenue falls short of meeting a business’s needs, cash flow has to come from alternative sources. Whether you turn to a government grant or bank loan as a means of obtaining the required financial resources, the process can be time-consuming.

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How To Create A Marketing Skills Resume

One of the largest criticisms of marketing automation is that it can be too complex and complicated. Unfortunately, marketing teams nationwide often still purchase complicated systems. The end result is that a large amount of money is invested in a system that cannot be used.

How to Address this Challenge with Marketing Automation

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The Power of Community

By Jerry Rackley

I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use one of our resources, he saw something that didn’t seem quite right, and he wanted to let us know about it.

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Ways To Respond To Objections

Most individuals do not like to hear the word “No”, particularly when they are attempting to sell a service.  In fact, some individuals will do just about anything to avoid hearing the word.

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