Developing a strong governance process requires cross-functional alignment on marketing decisions. Implement a Sales & Marketing Steering Committee to formalize your strategic planning, prioritization, decision-making, investment, and performance measurement processes. Use Demand Metric's downloadable Steering Committee Charter Template to kick-start the formation of your committee and establish your mandate.
Your budget has already been reduced drastically this year. Expenditures are being examined very closely by Finance, and projects that do not provide a clear return on investment are being chopped. If this is your situation, you need to read this summary. When times are tough, it is critical that you demonstrate the value of every proposed investment in a clear, logical manner.
There are many statistics and complex methodologies to support the notion that employee turnover costs are seriously affecting mid-sized enterprises. On the low end, the Hay Group reports that the cost to replace an employee is 50% of their total compensation, including benefits. On the high-end, Hewitt & Associates puts the cost between 100-150% of annual compensation. While executive management and sales staff are more costly to replace, churn in any function affects the bottom-line.
Privacy Policy Template - Use Demand Metric’s Privacy Policy Template as a starting point when crafting your corporate privacy policy.
Risk Analysis (Fishbone) Tool – Use this tool to determine the root causes of potential problems or risks that can occur to projects and programs.
Press Release Template - The purpose of this tool is to help you write an effective press release that captures the key messages, establishes credibility, and is interesting to the reader.
Steering Committee Charter Template – Use Demand Metric’s Steering Committee Charter Template to set the direction and ground rules for your committee.
Product Marketing Manager Job Description – Reporting to the Director of Product Management, the Product Marketing Manager is responsible for providing product line support for marketing program strategy, sales support, and channel support.
Product Feature Release Schedule - Use this tool to schedule delivery dates for product feature releases.
Product Success Drivers Quadrant - use this PowerPoint presentation to explain the 4 success drivers: strategy, process definition, portfolio management, & skills.
