A popular concept in marketing, marketing maturity, is often referred to as lead generation maturity. Market maturity is typically measured by consumer patterns and involves four stages:
Media Relations Maturity Assessment - Use this tool to measure your Media Relations Maturity across 6 key success drivers: Media, Awareness, Positioning, Internal Support, Expertise, Process, & Relationships.
Product Management Maturity Assessment – Use this tool to measure your organization’s Product Management & Marketing process maturity.
Lead Generation Maturity Assessment - Use this tool to help you measure your organization’s Lead Generation Maturity, and determine areas for improvement.
