Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
By Jerry Rackley
Thanks goes out to Douglas Wray, about whom little is known but who has attained social media cult hero status in my book. We have not been able to locate Mr. Wray, but a possible photograph of the elusive social media guru does exist:
