In sales, identifying the decision maker and influencer is critical to landing a sales opportunity. It’s unlikely that you will get very far in pitching the sale to someone who is not in a position to make the decision, which is why it's important to go higher up in the company to someone who does. This main decision maker has the capacity to purchase products and services.
Build vs Buy Decision Matrix – Use this matrix to compare your options for in-house builds vs. outsourced solutions.
