Smart marketing is a cost-effective way to control business spending. With traditional marketing techniques going by the wayside, targeted and measurable inbound marketing strategies have taken center stage in business promotion. Google statistics show that 97 percent of consumers do an online search before deciding where to take their business, including individuals and business entities. As a result, there has never been a more vital time to manage the how and who of your online traffic.
By Jerry Rackley
In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions. The characters in the book live in a two-dimensional world called Flatland, and have trouble comprehending a world with three dimensions until they experience it for themselves.
A top priority of all businesses, from small to large in size, is creating customer loyalty. Today’s businesses face the challenge of retaining their customers long after the initial sale.
By Jerry Rackley
Here at Demand Metric, we regularly talk to members that come to us with a similar sounding request: help us put together a marketing strategy. This is work we relish; so don’t think for a minute that we’re complaining about these requests. In fact, keep them coming!
By: Jerry Rackley
This week, Demand Metric published the results of its recently completed study on marketing analytics, Marketing Analytics 2013: Benchmarks, Insight and Advice. Some of you will recall being asked to participate in the survey that provided the primary data for this study. Over 700 of our members did take the survey, and it provided us with a rich data set to analyze.
Successful branding in the 21st century is about developing consistency in how your customers interact with your company.
By Jerry Rackley
Sometime in the wee hours of the morning of April 25, 2013, our membership level surpassed the 30,000 mark!
This may sound like we're bragging. To be honest, we're feeling pretty good about this, because our membership has doubled in just a year. But what we're really trying to express is appreciation, because what's a membership organization without members? We have you, the Demand Metric community, to thank for our rapid growth over the past year.
By Megan Totka
Does the thought of criticism keep you from jumping on the social media train? Unsure how to respond to negative comments about your business on social media websites?
