By Darren Leach
Of the various advertising mediums available outdoor advertising continues to be an effective choice, despite being one of the oldest. This is due to its ability to adapt and change throughout the years to remain a viable option for marketers. However, all outdoor advertising is not created equally and some strategies are more effective than others.
Outdoor as a Supplemental Strategy
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Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and blogger. Jerry shares his insights on the importance of customer relationships, content marketing within the B2B space and what excites him about marketing today.
By Julie Zisman, head of marketing, Showpad
On April 3, 2014 we participated in the Demand Metric Virtual Summit: Sales Enablement for Success. For our event session, we partnered with Matthew Penzone at Infraredx. He identified three areas where he could empower the sales organization by using Showpad.
1. Dealing with a hyper-educated buyer in a highly regulated industry
2. Showcasing sophisticated content in a short window
3. Pushing content to market faster in an easy way.
This is a guest post by Richard McMunn
