Responsibility Assignment Matrix – Use this template to clarify roles and responsibilities in cross-functional/departmental projects and processes. Customize this matrix so that each piece of the project/process shows who needs to contribute what in order for the project to be completed.
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This 45 minute webinar includes 30 minutes of presentation and 15 minutes of Q&A. Presented by Mike Volpe, HubSpot VP Marketing, and Adam Blake, MIT Sloan MBA student who compiled the State of Inbound Marketing Report 2010.
1. Inbound marketing delivers lower cost per lead than outbound marketing
2. Social media and blogs are expanding in the marketing budget
Starting a business in these tough economic times can be a frightening prospect for even the most seasoned entrepreneur. There are no guarantees that investors or the public will be as enthusiastic about your idea as you are, and even if you make it to market, there are no guarantees that your product will sell well enough to make a profit. Many would-be entrepreneurs get discouraged by all the unknown factors, and simply let their idea wither away without becoming a reality.
Have you been operating your business for years with moderate success, but feel like the momentum behind your current product line is dwindling? Are members of your team eager to start working on the next product that you’ll bring to the public, but you’re not sure if your company is really ready? Heading in a new direction is just as difficult for existing companies as it is for first-time entrepreneurs, so it’s important to keep these guidelines in mind when planning a change.
Last week, I received a request from a client of ours based out of Australia who was asked to create a web governance document and framework for his company’s corporate website.
When I get a request like this I usually reach out to our network of experts for advice and direction. However, this time I decided to look at Demand Metric’s internal process and governance structure. After all, we are a content based business that deals almost exclusively on the web.
Also referred to as a news release, the press release is simply a written statement made by an organization or company and made available to the media in advance. There is a specific format in which press releases need to be written so that news media and reporters will be sure to have all the information they need to write a story on your product, idea, or company announcement. Some press releases are written well in advance of the actual event, and embargoed until the appropriate date, while others are made available for immediate release.
Business Strategy Metrics Dashboard – Use this tool to capture and report on key metrics from your business strategy plan.
Many companies are intimidated by the thought of partnering with larger brands. In my experience, two of the most common reasons why companies feel this way are because they don't want to lose their identity and they are afraid that their offering will be overshadowed by the larger brand.
