Agile Marketing Playbook

Resource Overview

Use this step-by-step playbook and set of premium tools and templates to develop an Agile Marketing plan that supports your company’s goals & objectives.

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Our Agile Marketing Playbook is a planning methodology that highlights our premium tools and templates to help you develop an Agile Marketing plan that supports your company’s goals & objectives.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For more background on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies

Stages of playbook include:

  1. Understand Agile Marketing
  2. Organize Your Tasks
  3. Plan Your Sprint
  4. Agile Management
  5. Sprint Review
  6. Automate Agile Marketing

There are 9 premium tools & templates linked inside of this playbook to faciliate the process:

  1. Getting Started with Agile Marketing
  2. Agile Backlog Tool
  3. Agile User Story Prioritization Tool
  4. Agile Sprint Planning Tool
  5. Agile Kanban Chart
  6. Agile Standup Checklist
  7. Agile Scrum Master Checklist
  8. Agile Sprint Review Checklist
  9. Agile Sprint Retrospective Checklist
  10. Smart Projects