Savvy website owners know that blogs are smart mediums to reach a customer base in ways that are different from official site content. For one thing, interaction is present and encouraged. For another thing, business owners can cover more ground and bring in more potential customers with a well-formulated company blog.

By Jerry Rackley

Thanks goes out to Douglas Wray, about whom little is known but who has attained social media cult hero status in my book.  We have not been able to locate Mr. Wray, but a possible photograph of the elusive social media guru does exist:

By Jerry Rackley

A business that doesn’t have a social media strategy is like an actor that goes on stage without a costume. It’s ridiculous not to have either. Still, I confess to wondering how to measure the impact of social media or any marketing strategy. This has been the bane of a marketer’s existence – showing some kind of ROI for the things we do.  We’ve discussed this matter before in this blog.