While Facebook, Twitter, and Google+ continue to rule the personal sector of social networks, LinkedIn has become the most popular social networking channel for professionals. This could be because LinkedIn gives you the ability to share your work experience, to make new contacts, and to request references from previous employers and colleagues – among many other things.
Don't sweat - If you haven't already started to leverage this resource, it's not too late!
Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?
Social Networking has quickly become one of most popular forms of communication for businesses of all shapes and sizes.
Today, it's not uncommon to see companies use Facebook as a promotional tool, in their advertising, when networking with clients, and as a way of getting feedback on products/services.
We recently came across a very cool Infographic that was created by Brian Solis and Jesse Thomas. It’s called “The Conversation Prism” and if you haven’t already seen it - it’s definitely worth a look!
I’ve been around long enough to reminisce about the birth of some marketing trends (I was doing sales and marketing work before Al Gore invented the internet). Some of these trends became the backbone of many a marketing strategy. Others burst on the scene with a lot of fanfare, and then fizzled.
B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services. According to HubSpot's new eBook Fascinating Event Marketing Stats, 79% of companies consider events important to their business. In order to stay on top of your event marketing efforts, knowing the most current statistics in your sector may give you the edge when it comes to planning your next event.
Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.
By Jerry Rackley
Pitney Bowes just released the results of its Small Business Marketing Survey that reveal how the 750 small businesses that responded are communicating with their customers and embracing emerging marketing channels. The report contains some insightful information, and I encourage readers to get a copy of this free report, if for no other reason as a benchmark for comparing your marketing practices.
Demand Metric recently hosted an online workshop, "Leveraging Pinterest for Business". Our workshop presenter, Sherry Roden, follows-up on that workshop with six practical board ideas for using Pinterest in a B2B environment:
Here's a summary of Sherry's six Pinterest B2B board suggestions:
