I’ve been around long enough to reminisce about the birth of some marketing trends (I was doing sales and marketing work before Al Gore invented the internet). Some of these trends became the backbone of many a marketing strategy. Others burst on the scene with a lot of fanfare, and then fizzled.
By Jerry Rackley
Pitney Bowes just released the results of its Small Business Marketing Survey that reveal how the 750 small businesses that responded are communicating with their customers and embracing emerging marketing channels. The report contains some insightful information, and I encourage readers to get a copy of this free report, if for no other reason as a benchmark for comparing your marketing practices.
By Jerry Rackley
Word of Mouth is perhaps the marketer’s favorite promotional channel. We could even say that achieving a meaningful level of Word of Mouth communications is the holy grail of marketing. So how do we as marketers get more of it?
