The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears.
It’s really simple for business owners to fall into a routine while completing their everyday business tasks. Between controlling costs and fighting fires, along with managing employees and mastering CRM secrets to give your company the edge, business expansion often gets pushed aside.
The Blame Game
Demand Metric is continuing its Virtual Summit Series with a day-long, online event focusing on Customer Engagement! This summit will focus on helping organizations answer the question: "How well is our customer engaging with us?"
Recent research shows that customers complete 55% to 75% of their purchasing decision before they even engage with a company or sales rep. The workshops, research and content presented at this summit will focus on enabling companies to engage with customers at the right touch points during each customer's sales cycle.
'Showpad and GoodData Partner to Deliver Data Analytics to Power Successful Sales Meetings' on Yahoo Finance UK. Showpad, the leading mobile sales enablement platform, today announced a partnership with GoodData that will give businesses in-depth and actionable analytics from in-person meetings to increase sales success.'
By Pieterjan Bouten - CEO, Showpad
Today Showpad announced the results of a study commissioned by Demand Metric on the impact of a bad in-person sales experience. The study surveyed 250 sales and marketing executives for their opinions both on delivering and receiving a sales experience. While the news may seem bad:
In the field of analytics, just having big data is pretty meaningless. Guess what - most firms already have big data! But as this post states, very little of it gets exploited through analysis. Big data, particularly customer data, is one of the most underutilized assets in an organization.
Read the source article at Digital marketing strategy advice
Unstructured data can be a tremendous source of marketing insight. Tumblr is starting to analyze the millions of images posted daily to "recognize" products and brands, and plans to provide these brands with insights on how their brands are perceived.
