After several weeks of collecting and analyzing survey results, Demand Metric is releasing the results of our Video Content Marketing Benchmarking Survey. This study, sponsored by Vidyard, explores several aspects of video marketing, including the effectiveness of video content, the importance of video analytics and the degree to which video viewing data is enhancing demand generation and marketing automation programs.
The customer experience is every bit as important in B2B as B2C. Those of us in B2B marketing can gain valuable insights from those in the B2C realm who are doing customer engagement right. This post suggests three things B2C experiences offer that your B2B customers might be missing.
Read the source article at Digital marketing strategy advice
2014 is the year of the customer. Demand Metric has put a lot of stock into how we can prepare marketers to join the journey of Customer Engagement.
Every small business hopes to grow up and become a big one, right? If that’s true in your case, take a moment to learn about some big-business growth strategies might make your dream a reality. According to the Bureau of Labor Statistics, 49 percent of small businesses survive for five years of more – and you want to make sure your business is one of those!
Demand Metric is deeply committed to providing the most up-to-date research possible. With that being said, we have recently updated our Video Marketing Solution Study to illuminate the rapid changes occurring in this market.
Our Video Marketing Solution Study highlights insights, the landscape and the vendors associated with the Video Marketing space.
What is the impact of a bad sales meeting? How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles. Most notably, a bad meeting results in lost revenue a whopping 72% of the time! Oftentimes, this loss isn't just temporary. According to the report by Demand Metric, 70% of the time it takes months to years to restore relationships after a bad sales meeting.
Planning for 2015? The knee jerk response is two-fold: 1) Assess the current year and take stock of wins, hits and misses. 2) Based on that performance set goals for next year. I'd like to challenge you to think differently. Rather than focusing on results, set your team on creating the journey your company, employees and customers will take this year. Instead of thinking, "what do we want to achieve?", consider, the process and the progression of each step along the way. It's amazing how that will focus your efforts. Demand Metric's Customer Engagement Virtual Summit can help.
It is no secret that a bad experience - whether in store or online - can hurt the reputation of a business. New data out from Showpad and Demand Metric shows just how important experience has become because in a majority of cases (72%) bad sales experiences result in a loss of revenue.
