The #CESummit will include a focus on advocacy, which is often understood as customer advocacy. But employees make excellent advocates as well. This post shows how two prominent, respected organizations are using employee advocacy to strengthen their brands.
Are you struggling to get more done with fewer resources? Maybe it’s time to consider an agile approach to marketing.
Agile Marketers take a modern approach to manage their work because it increases productivity, transparency, and communication across the marketing team.
In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.
Key topics include:
The Sales Enablement Virtual Summit is officially underway and we're off to a great start!
Why you can't miss this virtual event:
There’s a lot of talk about personalizing the buying experience and the reality is, it isn’t easy and engaging buyers is difficult. Today’s buyer does expect a better experience but sales organizations struggle to adapt.
Are you wondering what you can be doing to make your small team more effective and efficient at every stage of the funnel?
Technology is rapidly transforming the way business is conducted, and customers’ expectations and behaviors are changing just as fast. What do marketers do when “business as usual” is no longer an option? They innovate.
Anticipating and embracing the future of the marketing industry is essential to business growth. To help light your way, the ANA has created ANA Marketing Futures, a new portal that offers deep dives into a dozen important topics.
ANA Marketing Futures is designed to give marketers the insights and resources they need to master innovation, leverage cutting-edge trends, and position marketing as the vital element in their company’s future.
We encourage you to visit the ANA Marketing Futures hub and find inspiration for your brand’s next big idea.
Have you ever successfully completed a marketing campaign only to realize that you have no idea how you produced the results that you did? Applause to you if you can confidently say, “Yes.” For the rest of us, I can imagine that you shuffled your feet at that question and were begrudgingly forced to admit that you’ve experienced this moment.
Influencer-based marketing has become a go-to online marketing strategy and is essentially one of many marketing tools to grow your business. Influencers benefit your business in a plethora of ways – improve its reputation, boost the visibility of your content, generate additional inbound links and increase web traffic and conversion rates. You can unleash a lot of power with a relatively small amount of work. Here are four specific ways influencers can help significantly build your business:
