Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you set and achieve goals as well as create a path to success. Ready to get started? Let’s dive in.
The key to success in marketing — or any other aspect of your business — is setting SMART goals:
Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.
But we all know, deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage differences in time zones, cultures, and languages, cross-border collaborators often fail to reach shared understanding or common ground. They face conflicting group norms, practices, and expectations — all of which can cause severe fracturing along cultural lines.
The roles and responsibilities of the marketer have changed a great deal over the last few years due to significant changes in the functionality and usage of technology.
Fresh, engaging content is or should be the goal of every marketer. Demand Metrics recent Content Marketing Infographic illustrates how important that content is: 20% of Internet users online time is spent consuming content and 80% of people appreciate learning about a company through custom content. Most importantly, 60% of people seek out a product after reading content about it.
What is a Modern Marketing Center of Excellence (MMCoE)?
Demand Metric defines the Modern Marketing Center of Excellence (MMCoE) as the processes, practices, technologies and tools that improve the performance and productivity of the Marketing organization in an effort to drive a measurable contribution to revenue.
In a recent study conducted by
Demand metric
, one of top issues B2B video marketers faced was the demand for compelling quality content. This challenge is one that seems to plague marketers across the board, whether the medium is video, content or ...
While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.
The longevity of a business is influenced by several factors. Its management, the impact of its services and products, its approach to the market, marketing efforts and of course, its customers all combine to the success of a business. If customers love your business and you know how to keep customers loyal through good service, you are headed in the right direction.
