Businesses love metrics because they allow you to effectively measure success. The difficult part regarding metrics is focusing on numbers that are relevant.
A marketing report can look like a combination of meaningful figures if you are not sure what you are looking for. Before you start planning your next tradeshow participation, you should spend time developing metrics you can use to help you determine if the show was a success. To do that, you need to understand what kinds of results you are looking to measure and use.
