Contrary to popular belief, Customer Relationship Management (CRM) is not a system, or a technology, or a simple application. CRM is a holistic strategy that places customers at the center of all business operations. Some call this customer-centricity; others coin this approach as listening to the “voice of the customer.”
Market research is the process of systematically gathering, recording, and analyzing data regarding customers, competitors, and market conditions, to help organizations make better business decisions about the development and marketing of new or existing products and services.
If you are wondering about the fate of your customers and the long term growth potential of your business, look no further…all you have to do is ask!
From an organizational perspective, leadership can be defined as: the ability to influence, motivate, and enable people to attain goals and contribute toward improving the effectiveness and efficiency of an organization. Use our Management & Leadership Maturity Assessment to evaluate your organization’s Management & Leadership Program Maturity.
Balanced Scorecard Strategy Map – Strategy maps help communicate strategic objectives, metrics, targets, and initiatives, for each of the key perspectives: Financial, Customer, Learning & Growth, and Business Processes.
Websites have become the de-facto standard for communicating externally to customers, prospects, investors, potential employees, partners, and other key stakeholders.
Surprisingly, since the boom of web activity in the dot.com era, many organizations have failed to maintain an effective website. As the executive responsible for managing website programs, it is your responsibility to drive this online channel forward and create a competitive advantage in online presence.
Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their business that is exclusively geared towards listening to their market. Those who do, gain a better understanding of what drives VALUE, and incorporate that insight into the product development process.
An Intranet, or 'portal', is similar to an Internet website except that it is restricted to users within an organization. (Intranets that extend outside the company to partners or customers are called Extranets). Intranets use web servers to distribute information, and users view content with their Internet browser or by downloading documents.
Many organizations select Intranets to share information among employees since they can be built and maintained more cost-effectively than other types of private networks or enterprise content management & collaboration systems.
According to the CMO Council’s Marketing Outlook 2008 study that polled over 820 senior marketing professionals, some of the top challenges for marketing leaders in 2008 include:
“E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. This term usually refers to emails that are being sent over the internet and can include:
