It is important for companies to stay on top of how employees interact with clients and potential clients. One way to do this is to use CRM (customer relationship management) software.
This software will enable your company to have visibility into sales activities, customer service performance, technical support performance, and more. It is a good way to evaluate if your company is being effective when it comes to helping customers or clients, and will enable you to determine whether what you are doing is good, or whether changes should be made.
