There’s a saying: “nothing happens until someone makes a sale.” This observation has been attributed to various business luminaries, including former IBM CEO Thomas J. Watson, Peter Drucker and others. Regardless of who actually uttered these words, they are true. Having the most innovative product, the best location, the slickest website or any other perceived marketing advantage means nothing, until someone leverages these assets to create revenue. That person is almost always a sales representative. Corporate success ultimately comes down to making sales.
