Product Launch Checklist - The purpose of this tool is to provide a checklist for the product launch process.
Trade Promotion Evaluation Matrix – Use this evaluation matrix to determine which type of trade promotion campaign would best suit your needs.
Trade Promotion ROI Calculator - Use this tool to measure the return on investment for trade promotion campaigns.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
