By Charles Gold, Demand Metric member
In the beginning there was technology. We talked about features (it’s got an x-57 flux interface!). Then there were benefits (tastes great, and it’s less filling!). We’re now in the Age of Me. People want products that specifically talk to their needs, and they want to be talked to as human beings. In the Age of Me, our B2B life is heavily shaped by our B2C experiences.
