By Jerry Rackley
I recently attempted to dialogue with a journalist who was doing a story about out-of-the-box marketing ideas. I haven’t yet seen the story, but I was bold enough to make a prediction to her in my email:
"I suspect you'll get fewer, quality ideas than you'd like because the companies that are really good at coming up with these ideas use them to gain a competitive advantage. They're unlikely to pull back the curtain and let everyone see what they've got and how they do it."
