A recurring theme in recent conversations I’ve had with members of the Demand Metric community is Mobile Marketing. It seems pretty clear that many companies are thinking about it, some are making plans for it and a few have embraced it.
I don’t think the coming Mobile Marketing tsunami will surprise anyone, not with mobile phone adoption rates between 80 and 90 percent. As pervasive as the mobile channel is, there are certainly risks for organizations that are careless in their approach to marketing through it.
