Online Advertising ROI Calculator – Use our Online Advertising ROI Calculator to determine the return on investment for pay-per-click advertising campaigns such as Google AdWords.
By Jerry Rackley
Chief Analyst John Follett and myself recently convened the first Demand Metric Marketing Lab – an open forum for discussing marketing issues. We opened the session with a poll, and the issue identified by attendees as the most problematic was showing ROI for marketing efforts. This surely surprises no one who is a marketing professional.
