Lead Acquisition Model - Use Demand Metric’s Lead Acquisition Model as a framework to create a process diagram that will visually communicate how your target market will engage with your brand and ultimately become a qualified sales lead.
By Charles Gold, Demand Metric member
We market differently than we did ten years ago. Even five. But many of us haven't rethought how we're organized or how we think about what we do.
I want to propose a new model -- one that builds on the foundations that we've always needed, but adds in the tactics that are now critical. Most importantly, it shows the interconnections that are now necessary for marketing to be truly effective.
This short Prezi (interactive presentation) walks through the model.
