Smart marketing is a cost-effective way to control business spending. With traditional marketing techniques going by the wayside, targeted and measurable inbound marketing strategies have taken center stage in business promotion. Google statistics show that 97 percent of consumers do an online search before deciding where to take their business, including individuals and business entities. As a result, there has never been a more vital time to manage the how and who of your online traffic.
Marketing messages and the media that delivers them is referred to as marketing communications. This is also known as Integrated Marketing Communications, or MarCom. One of the most critical components of this is a budget plan.
