Companies relies on number of factors in achieving success, and one of the most important is marketing. However, many teams do not understand that to make marketing efforts more effective, they need to focus on improving marketing alignment. Marketing alignment is a term that refers to the way an overall marketing strategy aligns with a company's sales department, goals, and more.
One of the primary challenges that smaller businesses face today involves their marketing campaigns. Typically these challenges revolve around the lack of proper marketing alignment, meaning that companies do not coordinate their marketing messages with their target audiences. The reason improper marketing alignment occurs is because either the right message is delivered to the wrong audience, or the wrong message is delivered to the right audience.
