Marketing is a complex process, to say the least. It is not limited to advertising and promoting a product to businesses. In fact, marketing managers can spend years developing strategies for a project.
To begin developing a marketing strategy, a manager must start by understanding the market and the needs of the population. An individual would then come up with ways in which the products and tools will benefit the population. Marketing personnel also choose the right avenues to market the product, and they then generate leads and follow-up with them.
