Irrespective of the size of your business, it is important to continually look for new clients and customers. The reason is that this is the only way to sustain and grow a company.
Every marketing and sales department needs some type of lead generation strategy to drive qualified sales leads to their land-based or online business. Qualified sales leads refer to those potential customers who have a greater probably of purchasing the products or services you are offering. Their level of interest is higher than the average person and they have come to your business because of a specific need that they feel you can address.
