Office Evaluation Matrix – Use this tool to evaluate competing new office locations. Change the weighting and customize selection criteria if necessary.
Developing a strong governance process requires cross-functional alignment on marketing decisions. Implement a Sales & Marketing Steering Committee to formalize your strategic planning, prioritization, decision-making, investment, and performance measurement processes. Use Demand Metric's downloadable Steering Committee Charter Template to kick-start the formation of your committee and establish your mandate.
Your budget has already been reduced drastically this year. Expenditures are being examined very closely by Finance, and projects that do not provide a clear return on investment are being chopped. If this is your situation, you need to read this summary. When times are tough, it is critical that you demonstrate the value of every proposed investment in a clear, logical manner.
Regulatory compliance, climate change awareness, and strong corporate governance have lead to a rapid increase in the number of organizations who choose to provide a Sustainability Report to their internal and external stakeholders. Good corporate citizenry has many business benefits including cost savings, increased staff recruitment and retention, and improved customer loyalty and brand preferences.
Partnership Marketing Evaluation Matrix – Use this matrix to compare your potential partners. For each parameter, rank your candidates based on the information you have. As every company has different requirements, feel free to change the decision making criteria as you see fit.
Trade Promotion Evaluation Matrix – Use this evaluation matrix to determine which type of trade promotion campaign would best suit your needs.
Website Vendor Evaluation Matrix - Use this tool to evaluate potential web design vendors.
Marketing Automation Vendor Evaluation Matrix – Use this vendor evaluation matrix to compare potential Marketing Automation solutions. For each parameter, rank vendors based on their ability to deliver on your requirements.
