Differentiation

Six Marketing Resolutions for 2012

Editors note: we have invited some of our partners and members to share their wisdom in the form of New Year's resolutions for Marketers.  This first installment comes from Stephan Sorger, Partner at On Demand Advisors.  What would you share?  Join the conversation - enter your comments below.

To look forward, it helps to look back. Therefore, I will cite six great quotes from the past, and show how they inspire six great resolutions for the future.

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When knowing too much is a liability

By Jerry Rackley

I worked at a small software company from 1993 to 2000. It was a great environment and learning laboratory. In fact, some of the most practical and relevant marketing lessons learned during my career came from this period. Quite often, these lessons were learned the hard way, from making mistakes. Fortunately, we were quick learners and, and we recovered from our mistakes. Lessons learned the hard way stick with you.

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