By Jerry Rackley
I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use one of our resources, he saw something that didn’t seem quite right, and he wanted to let us know about it.
In addition to my role at Demand Metric, I serve as an adjunct faculty member in the Spears School of Business at Oklahoma State University, where I teach in the Marketing Department. This connection to the academic world gives me exposure to ideas, people and presentations not normally available to a corporate marketer.
