Watch Peter Shankman, founder of Help a Reporter Out (HARO), as he joins Hubspot to share some PR tips and insights.
By Jerry Rackley
I recently had the opportunity to collaborate with Ashley Furness, CRM Analyst at Software Advice and author of an article about using the customer service function to gain insights for buyer profiles. It’s a brilliant idea, and so obvious it makes one want to declare, “Why didn’t I think of that?”
Editor's note: Demand Metric and ChamberOfCommerce.com have partnered to exchange original content on their blogs. The following post is the initial fruit of that partnership. Visit ChamberofCommerce.com to see some of our content on their blog.
By Megan Totka
By Jerry Rackley
Word of Mouth is perhaps the marketer’s favorite promotional channel. We could even say that achieving a meaningful level of Word of Mouth communications is the holy grail of marketing. So how do we as marketers get more of it?
