Competitive Ad vs PR Analysis Tool – Use this tool to analyze the Advertisement vs. PR spending/value ratio for the top 5 competitors in your industry.
Social Media Competitive Tracking Tool – Use this tool to monitor and to compare the key metrics of your competitors Social Media efforts.
Competitive Analysis & Positioning Map – Use this tool to document key buying criteria for each of your market segments, analyze & rate your competitors, and develop a product positioning map.
Product Feature Competitive Analysis – Use this tool to analyze product or feature category leaders among your top 5 competitors.
By Jerry Rackley
If you do business successfully in a free market, it’s virtually guaranteed that you’ll have competition. It doesn’t matter if you’re the market leader or a niche player, you have keep watch over what your competitors are doing. Failure to do so invites disaster, or at least some nasty surprises.
