One of the hottest topics in the media today is how the disaster in Japan is wrecking havoc on global businesses’ supply chains. Many rely on Japan’s manufacturers for a number of product components, from silicon microchips to smartphone touchscreens. As plants continue to have delays and shutdowns in wake of the earthquake, tsunami, and nuclear fears, many businesses are having to delay shipments or find new suppliers.
With the economy on an upswing, more than half of b-to-b marketers plan to boost their marketing budgets this year, according to BtoB's "2011 Outlook: Marketing Priorities and Plans" survey, released this month.
In the second installment of the video series, "How to Prioritize Leads," by Software Advice, partner and founder of BlueBird Strategies, Mac McConnell focuses on the criteria that most companies utilize to score leads. McConnell highlights his top three categories for scoring: demographics, behavior and qualification.
To learn more about McConnell's criteria for scoring leads, watch the short video below:
The value of assessments to help guide smarter talent decisions is no longer up for debate. Aberdeen research over the past four years has shown that organizations using assessments in hiring, to guide development, and to provide insights into promotion and succession planning perform better in the near and long term. Out of 516 organizations using assessments in data collected between March and April 2011, 247 indicated the use of high stakes assessments (defined in this study as "in-depth, simulation based, applying experiences and knowledge").
Software Advice recently documented a video series on "How to Prioritize Leads" led by partner and founder of BlueBird Strategies, Mac McConnell. In Part 1 of this 3 part series, McConnell highlights how lead scoring streamlines the sales funnel and how to avoid the pitfalls traditionally associated with lead generation.
To view McConnell's insightful segment, watch the short video below:
