If you've already started to plan your 2012 marketing initiatives, it would be a shame if mobile was overlooked. Instead of just ignoring the growth of mobile web, take 5 minutes this week to conduct our Mobile Marketing Readiness Assessment and find out if mobile is right for your business.
In the meantime, check out some interesting mobile growth stats in the infographic below (courtesy of Marketo):
Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?
Social Networking has quickly become one of most popular forms of communication for businesses of all shapes and sizes.
Today, it's not uncommon to see companies use Facebook as a promotional tool, in their advertising, when networking with clients, and as a way of getting feedback on products/services.
Unified Communications (UC) allows people to communicate with the methods preferred by all parties, whether it be email, voice, video, social media, or other channels with the goal of enable the enterprise to improve productivity, support customers, and conduct key business processes more quickly. This document will show the key business pressures driving the need for Unified Communications, the issues that CIOs must strategically and politically traverse, and recommendations to aid in the deployment and support of Unified Communications.
