By Jerry Rackley
I once had a boss who taught me the meaning of the phrase, “when someone asks you what time it is, don’t provide instructions for building a watch.” I confess to being rather impatient. For most communications, I don’t want the War and Peace version of something when the Cliff’s Notes version is available. What this impatience really represents is a style of communication that marketers should care deeply about: brevity.
