Editors note: we have invited some of our partners and members to share their wisdom in the form of New Year's resolutions for Marketers. This first installment comes from Stephan Sorger, Partner at On Demand Advisors. What would you share? Join the conversation - enter your comments below.
To look forward, it helps to look back. Therefore, I will cite six great quotes from the past, and show how they inspire six great resolutions for the future.
By Jerry Rackley
For all that Ralph Waldo Emerson was, he was no marketer. He famously said, “Build a better mousetrap and the world will beat a path to your door.” I’d love to debate Ralph about this: what if you can’t sustain your mousetrap innovation rate? What if competitors lower their prices? How will you communicate your mousetrap differentiation to the world? Why will they care? My debate with Ralph will never take place, but this thinking persists.
