The recent BP Oil Spill in the Gulf of Mexico is now considered the largest offshore oil spill in US history; putting more than 400 different species at risk.
The environmental impact of this spill has been devastating and BP has been charged with the responsibility of assuming all costs associated with the cleanup.
BP’s actions will be under the microscope over the weeks, months and years that follow. That said, as marketers we can learn a lot by watching how their highly skilled PR team deals with this disaster.
