The State of RevOps & RevTech in GTM Benchmark Report

Available exclusively from MarketingOps.com

Sales, marketing, and customer success teams often operate in silos. Revenue Operations (RevOps) is breaking them down. A new report by MarketingOps.com and Demand Metric explores how leading organizations are using RevOps and RevTech to drive growth, unify data, and transform GTM performance.

Drawing insights from over 250 sales, marketing, and operations professionals, this 60+ page study reveals how alignment, clean data, and smart automation are helping high-performing teams turn RevOps into a competitive advantage. It also examines the barriers still holding many companies back—from fragmented tech stacks and poor data governance to unclear ownership and measurement challenges.

Valuable takeaways include:

• How RevOps is becoming a strategic growth driver, aligning teams around the customer journey.
• Why success hinges on integrated technology, clean data, and process automation.
• How AI is reshaping RevOps—streamlining workflows, improving accuracy, and driving more consistent forecasting.
• The biggest challenges teams face, from data gaps and tool silos to limited visibility across GTM functions.
• The questions every RevOps leader should be asking, including:
  • How do you measure the ROI of RevOps initiatives?
  • What’s the best way to prioritize automation?
  • How do you maintain data quality while scaling operations?
  • How can AI be integrated without disruption?

‍Download the full report to explore proven strategies, expert insights, and actionable recommendations for building a connected, data-driven GTM engine.

Available exclusively from the MarketingOps.com Community.

If your organization is ready to conduct original research to better understand your market, operational maturity, or customer journey, visit INSIGHTS™ by Demand Metric to see how we help teams turn data into strategy and growth.

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