It is no secret that a bad experience - whether in store or online - can hurt the reputation of a business. New data out from Showpad and Demand Metric shows just how important experience has become because in a majority of cases (72%) bad sales experiences result in a loss of revenue.
The #CESummit will include a focus on advocacy, which is often understood as customer advocacy. But employees make excellent advocates as well. This post shows how two prominent, respected organizations are using employee advocacy to strengthen their brands.
In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.
Key topics include:
The Sales Enablement Virtual Summit is officially underway and we're off to a great start!
Why you can't miss this virtual event:
There’s a lot of talk about personalizing the buying experience and the reality is, it isn’t easy and engaging buyers is difficult. Today’s buyer does expect a better experience but sales organizations struggle to adapt.
(Note: this post was co-authored by Laura Patterson, President of VisionEdge Marketing, and Jerry Rackley, Demand Metric Chief Analyst) Long-term readers and followers of VisionEdge Marketing know that Laura’s husband is in construction. He completed an extensive apprenticeship early in his career, and as a contractor he is required to have a license. To keep his license, he must complete a minimum number of continuing education (CE) credits. This scenario is common in other professions as well.
Marketing and sales are creative fields. They require you to think outside the box and come up with fresh new ways to capture the attention of your prospects. No two days are the same. No two sales are the same. You need to get creative if you want to reach the people who will buy. Still, with as much forward, out-of-the-box thinking as you do, it’s nice to have cold, hard data to back up your ideas. Numbers can often be a catalyst to help you discover the type of fresh campaigns your customers want from you.
